Ashunta Sheriff is a celebrity makeup artist who worked with Rihanna and Alicia keys. After years in the industry, Sheriff is excited to share her beauty know-how through a partnership with your name, a private label cosmetics manufacturer, and a trusted business partner among makeup artists, salons, and entrepreneurs worldwide. She understands the challenges that come with building a successful business, as well as the importance of the support and encouragement of people around you. It’s that understanding that led her to partner with your name professional brands to develop her newly launched line of cosmetics, the perfect face.
Your name prides itself in providing the best quality products, in a wide variety of colors and cosmetics that range from skincare to the trendiest lip colors on the market, for those looking to start a business. For Sheriff, it’s important to have great quality products, along with an understanding of the business to share with fellow makeup artists.
“For makeup artists who haven’t yet built their teams, the idea of building a brand can seem impossible. With my new line, I look forward to bringing my creative vision of the perfect face to life, as well as to energize the conversation about business and brand building that I think so many beauty entrepreneurs could benefit from,” says Sheriff.Tell us about yourself?
I was born and raised in East Harlem, NYC. As a kid, I would often draw on the walls, cut curtains to make clothing for my dolls, and, of course, play in my mother’s makeup bag. My father passed away when I was eight years old, and as an escape from the pain, I immersed myself deeper into my creative passions. My aunt came to NYC to live with us. She became a model and would often take me with her to (photo) shoots. I was only an adolescent, but it was then that I first became interested in makeup and learned the importance of it.Tell us about your beauty product what separates it from what is out there?
My beauty line is unique in the way that it’s bridging the divide between the perfect face and simplicity while not skimping on quality. My approach to makeup is a less-is-more philosophy that doesn’t require 1,000 products to achieve the perfect face.You’ve worked with many celebrities, what beauty philosophy do they share?
The beauty philosophy that my clients have in common is that they want to look like themselves both in front of the camera and off. Something I learned early in my career from makeup giants I assisted is that women are beautiful by nature and makeup is only an enhancement. It’s our differences that make us uniquely beautiful. These days we see the cookie-cutter makeup looks. However, that is not the training or philosophy that I’ve learned. It’s also not what my clients want. My clients don’t want a pile of makeup on their face; they want to look polished, flawless but natural.Which is your favorite product and why?
If I had to choose one product, I would have to say it is the all-over cream color stick. I love multi-tasking products. They are the best and allow you to be creative and save time. Time is of the essence, especially when working with clients. Doing makeup for 2 to 3 hours is just not happening. So, I’ve had to learn how to enhance my client’s beauty and give them the perfect face in a short amount of time. The reason this product helps a lot with that is that it can be used on eyes, cheeks and lips, effortlessly.Do you have a personal mantra?
Beauty is from within. When a client hires me, I take what I see from within and bring it forward for the world to see. My job is not to recreate bone structure or features but to naturally enhance what god naturally gave you.You’ve achieved a lot in your life, what are you most grateful for?
My parents. They taught me all of my values and how to truly be a good person. They also thought me to always keep God first in my life. I’m grateful for my mom, a newly single parent with a young child, who believed in me. She supported my dream and provided the funds for my portfolio so that I could show people my work. My mom has been my biggest champion in my life and career, and I’m sure my father in heaven has been as well.